Patrick Dempsey Is the New Face of TAG Heuer Eyewear
Patrick Dempsey has never been just an actor. With a passion for racing, a track record at Le Mans, and a long-standing relationship with TAG Heuer, he’s carved out a unique space at the intersection of speed, style, and substance. Now, he’s shifting into a new gear as the official face of TAG Heuer Eyewear – and the timing couldn’t be better.
A longtime brand ambassador since 2014, Dempsey’s partnership with the Swiss luxury watchmaker goes far beyond red carpet appearances. He’s raced in the grueling 24 Hours of Le Mans (and even snagged a podium finish in 2015), received the “Spirit of Le Mans” award, and regularly shows up trackside for Monaco and beyond. His presence isn’t performative — it’s personal.
This year, that connection deepens with TAG Heuer’s latest eyewear collection, created in collaboration with Thélios, LVMH’s eyewear division. The campaign kicks off with a bold homage to the brand’s racing heritage, featuring Dempsey in a modern-day echo of Jack Heuer’s legendary chronograph portrait — a visual nod to the past, while his look (sporting the new Jack Heuer and Mini Vingt-Sept lines) is firmly rooted in the now.
The cinematic parallels continue: in 2024’s Ferrari, Dempsey portrayed Piero Taruffi, a real-life racing legend. It’s a poetic echo of Jack Heuer’s groundbreaking 1971 partnership with Ferrari, and a reminder that TAG Heuer’s story has always been told on both the racetrack and the big screen.
The 2025 collection is a fusion of design, engineering, and elegance. The Jack Heuer line channels vintage ‘60s pilot frames with modern materials like ultra-light Japanese titanium and Chromafade lenses. The Mini Vingt-Sept updates TAG Heuer’s iconic 27° hinge with sleek bio-nylon temples and polarized lenses for ultimate clarity and movement. And the Shield Pro line? It’s built for the bold – sporty, futuristic masks designed for speed and precision, no matter the terrain.
Dempsey, like TAG Heuer, isn’t content to coast. This new chapter cements his status not just as a brand face, but as a living embodiment of the TAG Heuer ethos: performance, precision, and timeless cool — on the track, on screen, and now, behind the perfect pair of shades.
Available now at tagheuer.com.
