MAC's New Lipglass Air Is the Nepo Baby of Gloss – and She’s a Star

M·A·C is back with a gloss drop that’s turning heads and reclaiming the spotlight. Introducing Lipglass Air Non-Sticky Gloss — the next-gen remix of the iconic Lipglass Clear that defined a generation. She's high-shine, zero-stick, and comes with a star-studded entourage that proves glam runs in the family.

Fronting the bold new "Born Famous" campaign are modern-day heiresses of Hollywood and beauty royalty: Amelia Gray, daughter of lip legend Lisa Rinna; Zaya Wade, Gen Z trailblazer and fashion icon; and Francesca Scorsese, daughter of the cinematic kingpin himself. These rising stars were literally born in the limelight — and now, they're owning it on their own terms.

The campaign is a glossy love letter to Y2K culture, with nods to early-2000s tabloids, baby tees that shout “Stop Being Sticky,” paparazzi-style photoshoots, and even a re-creation of that iconic club car pic. Shot by fashion photographer Sharna Osborne, and with makeup direction from M·A·C fave Kennedy, the visuals drip with nostalgia and modern rebellion.

Each muse showcases Lipglass Air in her own way — blending sheer, conditioning color with a glass-like finish. The formula feels like air, hydrates like skincare, and looks like the moment. With ten universal shades, it’s designed to flatter every vibe, from legacy chic to first-time famous.

Just like the stars of the campaign, Lipglass Air is a reinvention — not just of a product, but of what it means to be iconic today. She’s born from a classic, but made for now.

Available now at MACcosmetics.com. #BornFamous